Downloadable Guide
Learn more about the SYC&S mark and its appropriate usage by accessing the PDF available at the link above.
SYC&S - Show Your Card & Save®
Logo Requirements for AAA and CAA
In 2004, the AAA Board of Directors approved a request to change the current SYC&S mark for both the U.S. and Canada to reflect the mark shown above.
The rationale for this change came from Landor research showing the member’s recall of the SYC&S mark could be affected since the consumer places greater emphasis on the AAA Masterbrand than on any other information that accompanies it. The new mark is designed to provide a more prominent AAA Masterbrand.
The deadline for the new mark to be incorporated into all promotional materials, including the membership card, was January 1, 2006 for all clubs, vendors and national affiliates.
For more information about the SYC&S mark, contact:
Jennifer Trapp
(407) 444-7618
jtrapp@national.aaa.com.