Downloadable Guide
Official Logo Colors
The official AAA colors are key to keeping the masterbrand consistent. They should always be implemented as:- Blue
PMS: 287
WEB: #003366 - Red
PMS: 485 Red
WEB: #CC0000
Logo Usage Guidelines
The AAA Masterbrand is the cornerstone of the AAA design and branding system. This icon is instantly recognizable as the symbol that represents AAA.
It is everyone's responsibility to maintain consistency in the use of the AAA Masterbrand and eliminate potential for misuse or abuse of the AAA identity.
To maintain brand integrity, Masterbrand uses must be appropriate and approved per the Brand Management Quality Standards.
The downloadable PDF guide on this page identifies graphic standards for use of the AAA Masterbrand. It provides all the tools necessary to follow the four basic rules of effective brand identity management:
- Use brand identity consistently
- Keep the Masterbrand clearly visible
- Use specified Masterbrand colors only
- Select recommended type styles
The power of a brand identity system is in the clarity and consistency of its masterbrand!
For additional answers to questions regarding the proper usage of the AAA Masterbrand, please contact Carole Sustak for assistance.