AAA.com Logo Usage

The most recognizable symbols of the American Automobile Association, according to the consumer, are the Masterbrand and the letters AAA. These are powerful symbols - ideal for leveraging the awareness of AAA.

Recently, AAA.com has taken prominence on the #6 Ford Fusion Race Car, sponsored by AAA. AAAmaps.com also leveraged the power of the ‘three As’. In April 2006, the association granted approval to set the use of AAA.com as the standard for promoting the AAA website URL.

To ensure consistency across the association, the approved graphics, representing the AAA website, have been developed for use.

Two general guidelines apply:

1. Use the URL with or without the www prefix. Today’s Internet search does not require the www prefix to locate a URL, nor does it usually affect the efficiency of a search.
2. When using the text version of the URL, utilize a font that provides the characters with clarity; such as Frutiger, Arial or Times New Roman. Avoid fonts with fancy serifs, such as Harrington, or an italicized font.

When appropriate, use the graphic version of the AAA URL shown below for both vertical and horizontal applications. Since there are thousands of company names that contain the letters "AAA," the Masterbrand is incorporated into the graphic to ensure differentiation for AAA.

© 2006 American Automobile Association