Multimedia TourBook Advertising

Maximum Exposure, Minimum Expense

AAA/CAA Approved lodgings, restaurants, attractions, and visitor information offices have access to one of the most effective — and cost-effective — advertising programs in the hospitality industry. Multimedia TourBook Advertising places your message in the No. 1 resource members use to make travel decisions: the AAA TourBook guide, in print and on AAA.com.

Members have exclusive access to 26 regional TourBook publications, free on request, and the searchable lodging, restaurant, attraction and destination listings on AAA.com.

 

TourBook advertising is the only way to supplement your listings with key decision-making details — your photos, toll-free numbers, Web address, and special offers.

 

Members request some 20 million TourBook publications annually and, in the past 12 months, viewed more than 24 million TourBook listings on AAA.com.

 

TourBook readers are among the largest leisure travel market: AAA/CAA members.

ONE Combined Package … THREE Ways to Reach Members

The AAA Multimedia Advertising package includes three integrated components that work together to maximize your exposure and impact on members making travel decisions:

1 Print ad – Any size ad in your regional TourBook guide. A full 79 percent of TourBook readers rely on the ads for key decision-making details — photos, toll-free numbers, Web site addresses, and special offers. Individual lodging advertisers may also receive a color photo and ad-to-listing page referencing in the printed TourBook guide.

2 AAA.com ad – An online version of your print ad in your AAA.com TourBook listing. Visitors click the "View Ad" icon in your listing to see your colorful, eye-catching layout packed with key decision-making details. Feature photos, your toll-free number, Web address, special offers, and more.

3 AAA.com Photo Gallery – A colorful slideshow of enlargeable property images and your sales message, right at the top of your AAA.com listing. Visitors use the arrow buttons to rotate through your collection of photos and captions for a virtual tour of your best features. Provide up to four images that capture the highlights travelers value most when visiting your location.

GET STARTED

Access Multimedia TourBook Advertising rates, deadlines, and specifications.

Not yet AAA/CAA Approved? Multimedia TourBook Advertising is available exclusively to Approved affiliates. Learn the requirements and steps to get started today.

For personal assistance, contact your AAA Account Manager.