Demographics and Research

AAA Members Account for 35% of the Leisure Market

AAA Approved properties that participate in multimedia TourBook advertising and Official Appointment logo licensing have a powerful connection to the largest independent leisure travel market -- 51 million AAA/CAA members.

Ideal Market

AAA members are 59% more likely than nonmembers to travel for leisure. Member TourBook users are an ideal target market:

 

67 percent have household incomes above $75,000.

 

55 percent are college graduates.

 

69 percent are ages 35 to 64.

Active Travelers
  Members account for 345 million U.S. room nights annually — nearly 1 million rooms daily.
  In the past 24 months, 85% of AAA members have taken one or more overnight trips at least 100 miles from home.
 

Members are 15 percent more likely than the general population to own an RV.

Big Spenders

AAA travel information users spend $19.1 billion annually on U.S. leisure travel accommodations.

 

Spend $39 billion on U.S. lodging stays.

 

Spend $48 billion on dining while traveling.

 

Spend $55 billion shopping and entertainment.

 

Spend $5 billion on camping.

Exclusive Exposure … Effective Results

AAA/CAA's exclusive marketing programs leverage the resources members use most to make travel decisions — the TourBook and CampBook guides, the trusted AAA Approved logo, and the exclusive AAA Diamond ratings.

Well-Read Travelers

 

Members request nearly 17 million TourBook guides annually.

 

73% of members keep their TourBook guides for one or more years.

 

60% of members share their TourBook guides with family members and friends.

 

Members view some 24 million AAA.com TourBook listing pages annually.

 

53% of TourBook users prefer to have the printed book in addition to online access via AAA.com.

GET STARTED

Explore AAA's proven marketing programs, exclusively for AAA/CAA Approved properties. For personal asssistance, contact your AAA/CAA Account Manager.

Not Yet AAA/CAA Approved? Learn the requirements and steps to get started today.

Get more member demographics (pdf) and research.