Appeals Process

Established as a resource for all lodgings, restaurants, campgrounds and attractions evaluated by the AAA Tourism Information Development department, the Appeals Process was created to:

  • Aid in maintaining fair and respectful relationships with the hospitality industry.
  • Allow establishments to raise issues without fear of forfeiting future opportunities for a fair evaluation.
  • Ensure all issues are addressed in an efficient and timely manner.
  • Help identify policies, practices, or procedures which may be in need of review.


How do I file an appeal?

Call the AAA Customer Service Center, Monday through Friday, from 8:30 a.m. to 5:15 p.m. EST at (407) 444-8370. In many cases, our analysts will be able to resolve your concern immediately. If resolution is not obtained, your call will be directed to the AAA Regional Manager for your evaluation territory.

If an issue remains unresolved after the above steps, the establishment is asked to state its concerns in writing for review by the AAA Appeals Committee. Each appeal is thoroughly researched and given thoughtful consideration and substantive reply.

Appeals entertained by the committee must be in writing from the establishment only. Please exercise utmost care to specifically state your concerns and provide your case for the committee's final review. Send your written appeal to the attention of:

AAA Appeals Committee
1000 AAA Drive
Mail Stop 51
Heathrow, FL 32746-5063

The AAA Appeals Committee convenes on a monthly basis and is comprised of members of AAA management from various business lines with the association. After consideration of your appeal, the committee will take one of three actions:

  • Support the appeal.
  • Reject the appeal.
  • Table the appeal pending further information or evaluation.

Please note: The committee's decision on your appeal will be considered as AAA's final decision. You will be notified by mail as to the status of your appeal within 45 days of receipt of your written statement.